“We believe a centralised system which sets minimum professional standards and provides ongoing professional development will lead to a better outcome for both athletes and agents,” said World Athletics president Sebastian Coe.

Inside The Games • World Athletics introduces new athletes’ representatives licensing system and safeguarding reforms (Sept 2023)

Venator Sports Management adheres to the highest standards in athlete representation, with an emphasis on safeguarding and best practice, AR’s can now follow World Athletics online learning including Anti Doping, managing whereabouts and training to support athletes to make the correct decisions. Safeguarding and the welfare of the athlete is central to what AR’s are responsible for.